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Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled.
KPIs in ‘Advertising’
Cost per mille (CPM)
Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.
% of campaigns that fail to start in due time
Percentage of advertising / marketing campaigns that fail to start in due time.
Effectiveness of direct mail
What is the response rate in term of sales as a percentage of mailers for a direct mail campaign using mailed flyers.
% of advertising spend of total spend of main competitors
Total of all advertising expenditures of the company in comparison to the advertising expenditures made by main competitors.
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