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Advertising


Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled.


KPIs in ‘Advertising’

Cost per mille (CPM)

Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.

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This KPI is most used for:
Cost Leadership

% of campaigns that fail to start in due time

Percentage of advertising / marketing campaigns that fail to start in due time.
This KPI is most used for:
Operational Excellence

Effectiveness of direct mail

What is the response rate in term of sales as a percentage of mailers for a direct mail campaign using mailed flyers.

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This KPI is most used for:
Operational Excellence

% of advertising spend of total spend of main competitors

Total of all advertising expenditures of the company in comparison to the advertising expenditures made by main competitors.

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This KPI is most used for:
Cost Leadership
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