menu SIGN IN
This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.
Home >



Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled.

KPIs in ‘Advertising’
tagged with ‘cost’

Cost per mille (CPM)

Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.

Listed in: ,
This KPI is most used for:
Cost Leadership

Effective cost per mille (eCPM)

Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) ...
This KPI is most used for:
Cost Leadership
Wanna have more KPIs per page? Login or Join Now!

Browse by industry

Browse by business framework

Sign in to KPI Library

Please sign in or join for free to view the complete KPI Library.

(forgot password?)
Remember me on this computer

Not yet a member? Join Now!