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Advertising


Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled.


KPIs in ‘Advertising’
tagged with ‘marketing’

% of campaigns that fail to start in due time

Percentage of advertising / marketing campaigns that fail to start in due time.
This KPI is most used for:
Operational Excellence

Inquiries growth % following campaign

Inquiries growth percentage following advertising / marketing campaign.
This KPI is most used for:
Operational Excellence

Awareness growth % following campaign

Awareness growth percentage following advertising / marketing campaign.
This KPI is most used for:
Operational Excellence
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