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A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.


KPIs in ‘Brand’

Brand awareness

Brand awareness is used to understand brand penetration and assist in determining “cost of growing” brand awareness during strategic planning phase of brand planning. Public ...
This KPI is most used for:
Cost Leadership

Customer perception of product or service availability

Customer perception of product or service availability.
This KPI is most used for:
Operational Excellence

Customer perception of ease to work with

Customer perception of ease to work with.
This KPI is most used for:
Operational Excellence

Brand strength

Measures brand stability, relation to market leaders, profitability, geographical spread, and protection.

Listed in:
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This KPI is most used for:
Cost Leadership
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