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A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.


KPIs in ‘Brand’
tagged with ‘brand’

Brand awareness

Brand awareness is used to understand brand penetration and assist in determining “cost of growing” brand awareness during strategic planning phase of brand planning. Public ...
This KPI is most used for:
Product/Service Differentiation

Brand strength

Measures brand stability, relation to market leaders, profitability, geographical spread, and protection.

Listed in:
Tags: ,
This KPI is most used for:
Cost Leadership

Brand credibility

Measures the extent to which the brand is reliable and responsible for the customers, and the effectiveness (trustworthiness) of the brand advertising.

Listed in:
Tags: , ,
This KPI is most used for:
Cost Leadership

Consumer awareness

Measures brand recognition and differentiation.

Listed in:
Tags:
This KPI is most used for:
Product/Service Differentiation
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