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Business development


Initiatives for introducing new products to customers


KPIs in ‘Business development’

Lead to Pipeline conversion Rate

It’s a ratio of number of leads to number of opportunities in the pipeline A healthy ratio will change from industry to industry but there ...
This KPI is most used for:
Operational Excellence

Cold calls converted to new clients

Conversion rate % of cold calls turned into new business for the organisation
This KPI is most used for:
Operational Excellence

Growth: number of new customers

number of new customers per month/year
This KPI is most used for:
Operational Excellence

% of new revenue

The percentage of new revenue generated for the company in a month
This KPI is most used for:
Operational Excellence
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