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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join now for free.
Home > Sales, Marketing & Customer service

  • Customer service (28)
  • Field services (2)
  • Marketing (23)
  • Public relations (12)
  • Sales (119)
  • Sales channels (0)
  • Account management (1)
  • Advertising (9)
  • Brand (27)
  • Business development (3)
  • Call Center (65)
  • Customer relationship (25)

Key Performance Indicators in this category

Conversion rate of marketing/sales campaigns
The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...

This KPI is most used for:
Operational Excellence
Listed in:
Sales, Email marketing, Marketing campaign
Attrition or churn
How frequently do customers terminate the relationship by opting out, stop purchasing or choose a competitor. Loss of customers per year as a percentage of ...

This KPI is most used for:
Operational Excellence
Listed in:
Sales, VRM Sales
Market share %
Percentage of sales relative to the size of the market.

This KPI is most used for:
Operational Excellence
Listed in:
Finance & Accounting, Sales, VRM Portfolio / Pipeline
% of client facing employees
Percentage of client/customer facing employees.

This KPI is most used for:
Cost Leadership
Listed in:
Sales, Marketing & Customer service
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Related categories

  • VRM Customer Relations

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