Sales, Marketing & Customer service
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Sales, Marketing & Customer service
Key Performance Indicators in this category
Conversion rate of marketing/sales campaigns
The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence
Sales, Email marketing, Marketing campaign
Attrition or churn
How frequently do customers terminate the relationship by opting out, stop purchasing or choose a competitor. Loss of customers per year as a percentage of ...
Market share %
Percentage of sales relative to the size of the market.
This KPI is most used for:
Operational Excellence
Finance & Accounting, Sales, VRM Portfolio / Pipeline
% of client facing employees
Percentage of client/customer facing employees.
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