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KPIs in ‘Sales & Marketing’
tagged with ‘brand’

Brand awareness

Brand awareness is used to understand brand penetration and assist in determining “cost of growing” brand awareness during strategic planning phase of brand planning. Public ...
This KPI is most used for:
Product/Service Differentiation

Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI) and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of ...
This KPI is most used for:
Operational Excellence

Brand strength

Measures brand stability, relation to market leaders, profitability, geographical spread, and protection.

Listed in:
Tags: ,
This KPI is most used for:
Cost Leadership

Return on investment (ROI) of brand

Return on investment (ROI) of the brand. Measures the ROI in the brand marketing.
This KPI is most used for:
Operational Excellence
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