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KPIs in ‘Sales & Marketing’
tagged with ‘cost’

Cost per mille (CPM)

Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.

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This KPI is most used for:
Cost Leadership

Average customer acquisitions costs

Average costs for acquiring a new customer.

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This KPI is most used for:
Cost Leadership

Marketing cost per Lead

The total cost associated with marketing to and attracting our target market, divided by the number of new subscribers or leads or prospects that resulted ...
This KPI is most used for:
Cost Leadership

Total transport cost as % of delivered sales

Total transport cost as a percentage of delivered sales.

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This KPI is most used for:
Cost Leadership
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