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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

KPIs in ‘Sales & Marketing’
tagged with ‘customer’

% of client facing employees

Percentage of client/customer facing employees.

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This KPI is most used for:
Cost Leadership

Average sales per customer or transaction

Total sales for a given period divided by the number of customers or transactions for the same period.
This KPI is most used for:
Operational Excellence

Attrition or churn

How frequently do customers terminate the relationship by opting out, stop purchasing or choose a competitor. Loss of customers per year as a percentage of ...
This KPI is most used for:
Operational Excellence

% product trials that convert in customers

Percentage of product trials that convert in customers.
This KPI is most used for:
Operational Excellence
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