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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

KPIs in ‘Sales & Marketing’
tagged with ‘effectiveness’

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence

Effectiveness of direct mail

What is the response rate in term of sales as a percentage of mailers for a direct mail campaign using mailed flyers.

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This KPI is most used for:
Operational Excellence

Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI) and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of ...
This KPI is most used for:
Operational Excellence

Brand credibility

Measures the extent to which the brand is reliable and responsible for the customers, and the effectiveness (trustworthiness) of the brand advertising.

Listed in:
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This KPI is most used for:
Cost Leadership
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