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KPIs in ‘Sales & Marketing’
tagged with ‘email’

Conversion rate of email generated online traffic

Conversion rate of email generated online traffic.
This KPI is most used for:
Operational Excellence

% of leads generated via email

Percentage of leads generated via email.

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This KPI is most used for:
Operational Excellence

Rotting lead rate

Percentage of ‘rotting’ leads. A rotting lead is any lead delivered to sales that did not have an activity recorded against it (call, voice mail, ...

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This KPI is most used for:
Operational Excellence

New account cycle time

Sales people often have timelines to evaluate a new prospect, gather data and submit the information to the Credit Analyst to open an account. KPI: ...
This KPI is most used for:
Operational Excellence
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