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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

KPIs in ‘Sales & Marketing’
tagged with ‘marketing’

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence

Average order size

The average amount spent by a customer per order. Many companies have goals of increasing average order size through marketing.
This KPI is most used for:
Operational Excellence

Marketing cost per Lead

The total cost associated with marketing to and attracting our target market, divided by the number of new subscribers or leads or prospects that resulted ...
This KPI is most used for:
Cost Leadership

% of campaigns that fail to start in due time

Percentage of advertising / marketing campaigns that fail to start in due time.
This KPI is most used for:
Operational Excellence
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