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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

KPIs in ‘Sales & Marketing’
tagged with ‘profit’

Gross Margin as a % of selling price

Gross Margin is Profit expressed as a percentage of the Selling Price. Formula: Profit = Selling Price – Buying Price Gross Margin = Profit / ...

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This KPI is most used for:
Cost Leadership

Return on Marketing Investment (ROMI)

Return on Marketing Investment (ROMI) and Marketing ROI are defined as the optimization of marketing spend for the short and long term in support of ...
This KPI is most used for:
Operational Excellence

Brand strength

Measures brand stability, relation to market leaders, profitability, geographical spread, and protection.

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This KPI is most used for:
Cost Leadership

Actual -vs- Bid

Measure of actual revenue, profit, expenses, etc. versus bid price.

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by todd N.
This KPI is most used for:
Cost Leadership
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