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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

KPIs in ‘Sales & Marketing’
tagged with ‘sales’

Market share %

Percentage of sales relative to the size of the market.
This KPI is most used for:
Operational Excellence

Average sales per customer or transaction

Total sales for a given period divided by the number of customers or transactions for the same period.
This KPI is most used for:
Operational Excellence

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence

Sales per employee

(Annual) sales per employee.
This KPI is most used for:
Operational Excellence
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