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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

KPIs in ‘Sales & Marketing’
tagged with ‘target’

Marketing cost per Lead

The total cost associated with marketing to and attracting our target market, divided by the number of new subscribers or leads or prospects that resulted ...
This KPI is most used for:
Cost Leadership

Brand Loyalty

The strength of preference for a brand compared to other similar available options. This is often measured in terms of repeat purchase behavior or price ...
This KPI is most used for:
Cost Leadership

Notice to sales budget delivery period

Measures the time span from the first notice (of previous position holder) to when the new position holder achieves the sales targets in the territory ...
This KPI is most used for:
Operational Excellence

Target Rating Point

Target Rating Point (TRP) is a measure of the purchased target rating points representing an estimate of the component of the target audience within the ...
This KPI is most used for:
Operational Excellence
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