Internet & E-business

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Key Performance Indicators in this category

Conversion rate of marketing/sales campaigns
The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...

This KPI is most used for:
Operational Excellence
Listed in:
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Average order size
The average amount spent by a customer per order. Many companies have goals of increasing average order size through marketing.

This KPI is most used for:
Operational Excellence
Listed in:
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Average number of items per purchase
Average number of items per purchase

This KPI is most used for:
Cost Leadership
Listed in:
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% of returning customers
Percentage of returning customers within measurement period

This KPI is most used for:
Operational Excellence
Listed in:
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