Internet & E-business

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Key Performance Indicators

Conversion rate of marketing/sales campaigns
The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence
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Average order size
The average amount spent by a customer per order. Many companies have goals of increasing average order size through marketing.
This KPI is most used for:
Cost Leadership
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% of returning customers
Percentage of returning customers within measurement period
This KPI is most used for:
Operational Excellence
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Number of unique visitors of web site
Number of unique visitors within measurement period (typically per day). A unique visitor is an individual that visited the web site.
This KPI is most used for:
Product/Service Differentiation
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