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KPIs in ‘Internet, Social Media & E-business’
tagged with ‘cost’

Cost per mille (CPM)

Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.

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This KPI is most used for:
Cost Leadership

Effective cost per mille (eCPM)

Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) ...
This KPI is most used for:
Cost Leadership

Average Cost per Click (CPC)

Cost per Click (CPC) is the amount that the advertiser pays for each click to a given advertisement or group of advertisements.

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This KPI is most used for:
Cost Leadership

Online ad costs

Online advertising costs.
This KPI is most used for:
Operational Excellence
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