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KPIs in ‘Internet, Social Media & E-business’
tagged with ‘email’

Conversion rate of email generated online traffic

Conversion rate of email generated online traffic.
This KPI is most used for:
Operational Excellence

% of leads generated via email

Percentage of leads generated via email.

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This KPI is most used for:
Operational Excellence

% of emails that are opened

Percentage of emails that are opened (not necessarily read)

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This KPI is most used for:
Customer Intimacy

Forward Email to a Friend %

Number of forwarded emails divided by the number opened.

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This KPI is most used for:
Customer Intimacy
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