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KPIs in ‘Email marketing’

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence

Conversion rate of email generated online traffic

Conversion rate of email generated online traffic.
This KPI is most used for:
Operational Excellence

% of leads generated via email

Percentage of leads generated via email.

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This KPI is most used for:
Operational Excellence

% of bounced emails

Percentage of bounced emails (indication of deliverability and/or quality of email adresses).

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This KPI is most used for:
Operational Excellence
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