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Marketing


Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations.


KPIs in ‘Marketing’

Conversion rate of email generated online traffic

Conversion rate of email generated online traffic.
This KPI is most used for:
Operational Excellence

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence

% of leads generated via social media

Percentage of leads generated via social media.
This KPI is most used for:
Customer Intimacy

Lead to Pipeline conversion Rate

It’s a ratio of number of leads to number of opportunities in the pipeline A healthy ratio will change from industry to industry but there ...
This KPI is most used for:
Operational Excellence
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