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Marketing


Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations.


KPIs in ‘Marketing’
tagged with ‘lead’

% of leads generated via social media

Percentage of leads generated via social media.
This KPI is most used for:
Customer Intimacy

Number of new leads per lead generation FTE

Number of new leads per lead generation FTE.

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This KPI is most used for:
Operational Excellence

Lead to closed sales opportunity won conversion rate

Lead to closed sales opportunity won conversion rate.

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This KPI is most used for:
Operational Excellence

Average cost per lead of outbound marketing

Average cost per lead of outbound marketing.

Listed in:
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This KPI is most used for:
Operational Excellence
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