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Marketing


Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations.


KPIs in ‘Marketing’
tagged with ‘sales’

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence

Promotional spend as percentage of first year sales

Promotional spend during a product’s launch year as percentage of first year sales.

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This KPI is most used for:
Cost Leadership

Successful click conversions into sales

% of site visitors that click thru and purchase based on blog article content on company site

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by CJ
This KPI is most used for:
Product/Service Differentiation

Message Performance

This KPI is a measure of the amount of time a prospect spent viewing the specific corporate messages that compromise a sales presentation. In this ...
This KPI is most used for:
Customer Intimacy
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