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Online advertising


KPIs in ‘Online advertising’

Cost per mille (CPM)

Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.

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This KPI is most used for:
Cost Leadership

% of leads generated via paid search (PPC)

Percentage of leads generated via paid search (PPC).
This KPI is most used for:
Operational Excellence

Effective cost per mille (eCPM)

Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) ...
This KPI is most used for:
Cost Leadership

Ad click-through ratio (CTR)

Click-through ratio (CTR) is the ratio of the number of times and ad is clicked divided by the number of times an ad is viewed.

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This KPI is most used for:
Cost Leadership
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