Online advertising

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Key Performance Indicators

Cost per mille (CPM)
Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.
This KPI is most used for:
Cost Leadership
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Effective cost per mille (eCPM)
Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) ...
This KPI is most used for:
Cost Leadership
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Ad click-through ratio (CTR)
Click-through ratio (CTR) is the ratio of the number of times and ad is clicked divided by the number of times an ad is viewed.
This KPI is most used for:
Cost Leadership
Average Cost per Click (CPC)
Cost per Click (CPC) is the amount that the advertiser pays for each click to a given advertisement or group of advertisements.
This KPI is most used for:
Cost Leadership
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