Online advertising

This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join now for free.

Home > > Online advertising

Key Performance Indicators in this category

Cost per mille (CPM)

Rather than an absolute cost, Cost per mille (CPM) estimates the cost per 1000 views of the ad.

This KPI is most used for:

Cost Leadership

Listed in:
,

Effective cost per mille (eCPM)

Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) ...

This KPI is most used for:

Cost Leadership

Listed in:
,

Average number of ad units served per visit

Average number of ad units served per website visitor within the measurement period.

This KPI is most used for:

Product/Service Differentiation

Listed in:

Ad click-through ratio (CTR)

Click-through ratio (CTR) is the ratio of the number of times and ad is clicked divided by the number of times an ad is viewed.

This KPI is most used for:

Cost Leadership