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Online advertising


KPIs in ‘Online advertising’
tagged with ‘online’

% of online ad budget spent

Percentage of online ad budget spent.
This KPI is most used for:
Operational Excellence

Impression share %

Online advertisement impression share percentage.
This KPI is most used for:
Customer Intimacy

Lost impression share (budget)

Percentage of impressions that wasn’t received by your ad in the Search Network due to insufficient budget.
This KPI is most used for:
Operational Excellence

Lost impression share (rank)

Percentage of impressions that wasn’t received by your ad due to low ad rank.
This KPI is most used for:
Operational Excellence
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