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Public relations


Activity, communications, or press coverage that is designed to enhance the prestige or goodwill of a company.


KPIs in ‘Public relations’
tagged with ‘internet’

% of positive (good) online buzz

Percentage of positive (good) buzz in comments and blog posts
This KPI is most used for:
Operational Excellence

Ratio positive to negative editorial articles

Ratio positive to negative editorial articles (press / electronic / online).

Listed in:
Tags:
This KPI is most used for:
Operational Excellence

Volume of online buzz

Volume of buzz measured in e.g. comments and blog posts.
This KPI is most used for:
Operational Excellence

% of negative (bad) online buzz

Percentage of negative (bad) buzz in comments and blog posts.
This KPI is most used for:
Operational Excellence
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