Retail
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Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser. Key Performance Indicators
Average sales per customer or transaction
Total sales for a given period divided by the number of customers or transactions for the same period.
% of total stock that is not displayed to customers
% of total stock that is not displayed to customers (most applicable in certain retail sectors).
Sales per selling hour
Actual sales for the store divided by the number of selling hours during the same period.
Store conversion rate
The number of transactions in a given period divided by the total number of customers who entered the store during the same period.
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