Sales
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Sales
Sales are the activities involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity.
Key Performance Indicators
Conversion rate of marketing/sales campaigns
The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
Attrition or churn
How frequently do customers terminate the relationship by opting out, stop purchasing or choose a competitor. Loss of customers per year as a percentage of ...
Average order size
The average amount spent by a customer per order. Many companies have goals of increasing average order size through marketing.
% of repeat business turnover
The value of repeat business expressed as a percentage of turnover.
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