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Sales are the activities involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity.


KPIs in ‘Sales’

Sell-through %

Is a percentage of units sold during a period and it is calculated by dividing the number of units sold by the beginning on-hand inventory ...

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This KPI is most used for:
Operational Excellence

Bonus payout as a % of the total possible

Bonus payout as a % of the total possible within the measurement period (e.g. quarterly).
This KPI is most used for:
Cost Leadership

% of repeat business turnover/revenue

The value of repeat business expressed as a percentage of turnover.

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This KPI is most used for:
Operational Excellence

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence
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