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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

Sales are the activities involved in selling products or services in return for money or other compensation. It is an act of completion of a commercial activity.

KPIs in ‘Sales’
tagged with ‘conversion’

Conversion rate of marketing/sales campaigns

The conversion rate is a metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of ...
This KPI is most used for:
Operational Excellence

Lead to Pipeline conversion Rate

It’s a ratio of number of leads to number of opportunities in the pipeline A healthy ratio will change from industry to industry but there ...
This KPI is most used for:
Operational Excellence

Coupon conversion percentage

Percentage of coupons that have been used by customers.
This KPI is most used for:
Cost Leadership

Sales Conversion Cost Per Lead

The total cost associated with the activities and effort of converting a lead (potential customer who has enquired about a product or service) into a ...
This KPI is most used for:
Operational Excellence
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