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KPIs in ‘Social media’

Conversion rate of social media online traffic

Conversion rate of social media online traffic.
This KPI is most used for:
Customer Intimacy

% of leads generated via social media

Percentage of leads generated via social media.
This KPI is most used for:
Customer Intimacy

Klout Score

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score ...

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This KPI is most used for:
Operational Excellence

Number of followers of brand on social networks

Number of followers of brand on social networks (e.g. Facebook pages).

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This KPI is most used for:
Customer Intimacy
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