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KPIs in ‘Value Reference Model | Value Chain’
tagged with ‘Brand’

Brand awareness

Brand awareness is used to understand brand penetration and assist in determining “cost of growing” brand awareness during strategic planning phase of brand planning. Public ...
This KPI is most used for:
Product/Service Differentiation

Brand Depth

The ability of a brand or brand expression to communicate with audiences on a number of levels.

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This KPI is most used for:
Cost Leadership

Brand Distinctiveness

The quality that causes a brand expression to stand out from competing messages.

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This KPI is most used for:
Product/Service Differentiation

Brand Earnings

The share of a business’s cash flow that can be attributed to the brand alone.

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This KPI is most used for:
Cost Leadership
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