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This is a preview of KPI Library. To browse and search for key performance indicators, also known as business metrics, performance measures or business indicators, in various industries and general processes, login or join for free.

KPIs in ‘Value Reference Model | Value Chain’
tagged with ‘marketing’

Average order size

The average amount spent by a customer per order. Many companies have goals of increasing average order size through marketing.
This KPI is most used for:
Operational Excellence

Sales & Marketing Cost Ratio

Sales & Marketing Cost Ratio

Listed in:
Tags: , ,
This KPI is most used for:
Operational Excellence

Sales, General & Administrative Costs (SG&A)

Selling, General, and Administrative Expenses include all salaries, indirect production, marketing, and general corporate expenses.
This KPI is most used for:
Cost Leadership

Sales & Marketing Expense

Sales & Marketing Expense

Listed in:
Tags: , ,
This KPI is most used for:
Operational Excellence
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