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The process of collection, measurement and analysis of user activity on a website to understand and help achieve the intended objective of the website.


KPIs in ‘Web analytics’

Number of visitors of web site

Number of visitors within measurement period (typically per day). A visitor is not necessarily a unique visitor.

Listed in:
Tags: ,
This KPI is most used for:
Operational Excellence

Number of unique visitors of web site

Number of unique visitors within measurement period (typically per day). A unique visitor is an individual that visited the web site.

Listed in:
Tags: ,
This KPI is most used for:
Operational Excellence

Average time on web site

Average time on web site for visitors within measurement period.

Listed in:
Tags: ,
This KPI is most used for:
Operational Excellence

% of canceled checkouts

This measures the number of times a person indicates wanting to Checkout but then doesn’t follow through beyond the Billing and Shipping page.
This KPI is most used for:
Cost Leadership
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