KPI : Ad click-through ratio (CTR)

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Ad click-through ratio (CTR)

Click-through ratio (CTR) is the ratio of the number of times and ad is clicked divided by the number of times an ad is viewed.

Formula:

([ads clicked] / [ads viewed] ) x 100

Interpretation:

CTR is a measure for effectiveness of advertisements.

Unit type: Percentage

Direction: Maximize

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