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Effective cost per mille (eCPM)

Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) basis instead of a Cost Per Action, Cost Per Click, etc. basis.


Unit: Money

Unit: USD$

Benchmark Results

This KPI is most used for:
Cost Leadership


  1. Pascual

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