Email Marketing is a process of promoting a product or service or an idea by sending direct emails to the target audience
This content pack provides Indicators and Dashboards for Email Marketing. It includes for example the following Indicators:
- Click through ratio based on sent and open emails
- Bounce %
- Opt-out %
- Spam report %
- Email list growth
Regions and Products are available as breakdowns.
This content pack can be used when using for example ConstantContact or MailChimp, by adding scores manually or using the KPI Library API.