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KPIs in ‘Sales & Marketing’
tagged with ‘lost’

Attrition or churn

How frequently do customers terminate the relationship by opting out, stop purchasing or choose a competitor. Loss of customers per year as a percentage of ...
This KPI is most used for:
Operational Excellence

Opportunity success/win rate

The opportunity success rate provides information about won and lost opportunities.
This KPI is most used for:
Operational Excellence

% of sales lost

The number (or percentage) of sales lost, broken down by reasons, which can include loss to a competitor, loss of customer funding, and many other ...

Listed in:
Tags: , ,
This KPI is most used for:
Operational Excellence

Close Deals Loss % - value-based

Percentage of lost closed deals / sales opportunities based on value of deals/opportunities.

Listed in:
Tags: , , ,
This KPI is most used for:
Operational Excellence
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