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Internet, Social Media & E-business
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Online advertising
(33) -
Search Engine Optimization (SEO)
(10) -
Social media
(37) -
Social networks
(65) -
Web analytics
(46)
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Blogging
(15) -
E-resources & Content
(10) -
Email marketing
(15) -
Intranet
(3) -
Micro-blogging
(12) -
Mobile applications
(1)
KPIs in ‘Internet, Social Media & E-business’
tagged with
‘inventory’
Effective cost per mille (eCPM)
Effective cost per mille (eCPM) tells the publisher what they would have received if they sold the advertising inventory on a cost per mille (CPM) ...
Amount of online advertising inventory
Online advertising inventory = number of unique visitors X number of page views per visitor.
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