There are many books that tell you what to measure to succeed in a business strategy or to improve business performance. Ideas on what to measure may indeed be very useful. But these ideas won’t help you, and may even be harmful, if you do not know whether what you are measuring is misleading you.
misLeading Indicators reveals the hidden and potentially misleading nature of indicators that can make or break a business.
Here are our top ten reasons you should read misLeading Indicators:
Philip Green and George Gabor are co-authors of misLeading Indicators: How to Reliably Measure Your Business, published by Praeger. www.misleadingindicators.com
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