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Erik Hoffmann
Erik Hoffmann
VP Products at Mirror42

KPI Library


Everyone is a developer, and everyone is a marketeer

Posted over 9 years ago

When we think of developers, we think of those nerdy types cranking out software code. In my opinion, in Software-as-a-Service organizations (and perhaps in any organization), everyone is a developer, since almost all of our work is visible to customers, end-users, sales leads and other stakeholders.&nbsp;Think for example of:<br /><br /><ul><li>answers and FAQs by customer service representatives</li><li>(web)pages maintained by marketeers</li><li>sales quotes by sales agents</li><li>training sessions by business consultants</li><li>help texts in applications by software developers</li></ul><br />And, this all needs to have the same feel, the same voice, and the same look, since all work is immediately accessible on the Internet. &nbsp;So, not only we all&nbsp;are&nbsp;developers, but we&nbsp;also&nbsp;all&nbsp;are marketeers.<br /><br /><br /><br /><br />

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